Posts

FrUn Featured Member: Marc Fuentes, Fractional CMO

What is your full name? Marc Fuentes Please share a brief overview of your professional background and your current role as a fractional leader. I use my IP to help founders and CEOs of startups achieve product-market fit and execute pragmatic go-to-market plans. What do you consider your strengths? My IP. I leverage my experience working across different industries with my expertise to help organizations communicate their unique value to their niche audience. What inspired or led you to pursue a career as a fractional leader? To educate founders and new CEOs about what marketing is, why you need it, and how to unlock its potential in their business for success. How do you determine if a fractional engagement has been a success or not? Learning | PMF | Revenue Attainment | ROI Focus | Help Hire their First Marketer Fractional leadership often involves working with different industries and teams. How do you adapt to new environments, and what have you learned from these diverse experien

FrUn Featured Member: Mark Phinick, Fractional Sales Leader

What is your full name? Mark Phinick Please share a brief overview of your professional background and your current role as a fractional leader. For Series A and B AI/SaaS startups struggling with enterprise sales, I coach Account Executives to empower their customer champions on how to effectively sell internally and manage the impact of change. The results are increased conversions, deal value, and recurring revenue, freeing sales leaders to focus on broader strategy and operations. What do you consider your strengths? Enabling founders and sellers on how to help clients improve their business. What inspired or led you to pursue a career as a fractional leader? Enterprise SaaS deals aren't progressing, denying clients increased efficiencies and vendors the revenue needed for growth. I've dedicated my "encore career" to helping SaaS startups empower their client sponsors to sell internally to win, freeing sales leaders to focus on strategy and operations. How do you

1.2% Wake-Up Call: Resourceful Employers Respond to Rising Labor Costs (Bonni Kaplan DeWoskin)

The numbers are in, and they're telling a story every employer needs to hear. Last quarter, the Employment Cost Index (ECI) rose by 1.2%, according to the Bureau of Labor Statistics, putting pressure on businesses across industries. From the corner office to customer service desks, companies are feeling the squeeze of rising labor costs. But here's the thing: this challenge is also an opportunity. Resourceful employers should recognize that surviving in such environments is about investing, not cutting. What does that mean? It means investing in strategies that will drive long-term growth and success, instead of just cutting costs for short-term gain. One strategy that is gaining traction quickly is fractional leadership. Imagine being able to tap into the expertise of a seasoned C-suite executive, but on a flexible, part-time basis that aligns with your budget and needs. That's the power of fractional leadership—a terrific solution for companies looking to adapt without sa

FrUn Featured Member: Jennifer Gendron, Fractional CRO

What is your full name? Jennifer Gendron Please provide a brief overview of your professional background and your current role as a fractional leader? With a background in clinical practice and over a decade of experience in the global commercial arena, I specialize in Fractional Chief Revenue Officer (CRO) roles, particularly with startups ranging from Seed to Series C. My focus is on B2B sales within health tech. I excel in crafting tailored commercial strategies for employers, health systems, providers, and health plans. I have served as a CRO/CCO four times and have been instrumental in developing commercial strategies from the beginning. My expertise spans sales, marketing, and client success, with a unique understanding of behavioral health stemming from my clinical background. Combined with my adeptness in technology landscapes, I offer a distinctive value proposition! What do you consider to be your strengths? My strengths lie in seamlessly merging clinical insight with commerc

FrUn Featured Member: Samantha Dillenback, Fractional COO

What is your full name? Samantha Dillenback Please share a brief overview of your professional background and your current role as a fractional leader? I’m a Fractional COO who has been bringing order to chaos for more than a decade. I’m industry agnostic, though I thrive with established teams of remote-first SMBs on the east coast. My clients are all across the board - leadership development, evaluation, production, retail, legal, and large appliance repair. At the core, they’re all teams of people trying to work together effectively within a business with a mission. What do you consider your strengths? While I’m a digital native, my primary focus is people-centered systems. Leadership development, communication, and accountability are the secret to effective operations. What inspired or led you to pursue a career as a fractional leader? I fell into the fractional world. I started as a consultant while being a full-time COO. Working with a wide variety of industries and humans was an

How Brands Can Authentically Communicate Sustainability in the Era of Climate Awareness (Blair Huddy)

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In this era, where climate change and sustainability are at the forefront of public consciousness, the way brands communicate their "green" initiatives has never been more crucial. Companies can't get away with half-hearted lip service to environmental issues, as it impacts all aspects of their business: revenue, hiring, retention, partnerships, investments, and more. Younger generations demand authenticity and transparency in sustainability messaging, actively looking for brands to step forward and lead the way. These generations know that just 100 global companies were responsible for 71% of the world's greenhouse gas emissions over the past three decades, and it's reasonable for them to expect these same companies to take responsibility and lead from the front. Mastercard data shows that 85% of consumers are willing to take personal action to address sustainability. But increasingly, they expect brands to follow suit — 67% expect brands to make a positive contr

Fractional CMOs at Work: Transforming B2B SaaS Startups into Market Leaders (Neha Goel)

In the competitive B2B SaaS landscape, engaging a Fractional Chief Marketing Officer (CMO) is a strategic imperative, not just an operational choice. This role goes beyond the typical responsibilities of a marketing leader. It's more of a strategic partnership that can really help guide the startup and steer it towards success. Comprehensive Strategic Oversight Fractional CMOs bring a wealth of strategic expertise that's truly invaluable. These seasoned professionals offer strategic oversight, blending analytical and creative skills to craft marketing strategies that align perfectly with the business's goals and drive scalable growth. For example, a Fractional CMO working with a stagnating HR tech company spotted an opportunity in AI for HR analytics. By leading a rebranding initiative, she positioned the company as a leader in this area and guided the startup to pivot its product. This opened up new revenue streams and reignited the company's growth. Cost-Effective Lea