Fractionals United Blog

What is your full name? Jennifer Gendron Please provide a brief overview of your professional background and your current role as a fractional leader? With a background in clinical practice and over a decade of experience in the global commercial arena, I specialize in Fractional Chief Revenue Officer (CRO) roles, particularly with startups ranging from Seed to Series C. My focus is on B2B sales within health tech. I excel in crafting tailored commercial strategies for employers, health systems, providers, and health plans. I have served as a CRO/CCO four times and have been instrumental in developing commercial strategies from the beginning. My expertise spans sales, marketing, and client success, with a unique understanding of behavioral health stemming from my clinical background. Combined with my adeptness in technology landscapes, I offer a distinctive value proposition! What do you consider to be your strengths? My strengths lie in seamlessly merging clinical insight with commerc...

Small to medium-sized firms (SMEs) in the business world are always looking for new tactics to improve efficiency, stimulate growth, and stay competitive. Forward-thinking firms are increasingly using the integration of Revenue Operations (RevOps) as a key technique. RevOps coordinates sales, marketing, and customer success teams to work together towards a common goal of increasing revenue. Yet, the obstacle for several SMEs is the resources needed to create and sustain a specialized RevOps team. Here is where the idea of employing a Fractional RevOps Executive transitions from being merely beneficial to being crucial. The Strategic Benefits of Employing a Fractional Revenue Operations Executive A Fractional RevOps Executive is a viable alternative for small and medium-sized enterprises seeking to utilize the advantages of RevOps without the financial obligation of hiring a full-time executive. This strategy offers organizations the opportunity to utilize senior-level expertise on a ...