Need More Clients? This Blog’s For You! (Liza Cichowski)
When I started my business five years ago, I relied on my network of professional relationships to bring me clients. It worked and I built up a roster of 20 companies. But, like many entrepreneurs, I realized that I can’t exclusively rely on my network forever. I needed to promote myself. If you’re like me, when you think about self-promotion, the general feeling is cringe . And to make matters worse, I’m a marketing consultant, so I felt like this should be easy for me! But self-promotion is not easy because it’s so personal. I can create product marketing programs for B2B SaaS startups all day long, but I am not a B2B SaaS platform. Self-promotion is as hard for marketers as much as anyone else, but there are some marketing best practices that we can apply to sell ourselves as fractional executives. I’m going to share a few foundational tips to get you started in a way that feels more strategic and less cringey. Know Your Ideal Audience. Understanding the audie...