Fractionals United Blog

Saturday, June 3, 2023 It started as a typical warm sunny day in Austin as Jane woke up with the sun to start the day. Jane is an entrepreneur CEO who started her consumer product goods company right here in this kitchen where she is brewing her coffee. She has fought hard over the past few years through all of the changes in the pandemic and is now on track to beat every sales forecast the company has set, and this is for the third quarter in a row. "That coffee smells amazing," Jasmine says, entering the kitchen. "I am going to need some of that before I even think about opening this laptop." Jasmine is Jane's partner and has recently left MEGA CORP after a 13-year career in finance and operations and is on an entrepreneurial journey of her own as a Fractional CFO. "Just pouring us both a cup," says Jane. "I know you like to start posting your content on socials early to get your name out there for your consulting stuff."  ...

Now that "fractional" is more popular and in the news, it is important to understand what the difference between that and consulting is. I was recently part of an Operator's Guild panel on just this topic, and as part of our presentation deck, created the below table to highlight the differences between all the types of non-traditional leadership roles: To put it simply, there is no difference between a fractional CXO and their full-time counterpart except that the fractional will be part-time and therefore have other work, whether other fractional or consulting work. I personally do a combination of fractional COO work and workflow consulting. And fractional is always a leadership role, although not necessarily executive level, and needs to be synonymous with that.  Another way to look at the difference between fractionals and consultants is through two more lenses: what are they hired for and what their focus has to be. Consultants are hired for their skills; they may ...