How Agile Marketing + Fractional Leadership Fuel B2B Growth (Monique Olan)
It’s 2024 and the technology, channels, and ways in which we discover and learn about products and services we want to purchase is changing constantly, nearly daily. Consequently, as businesses sprint to keep up, I see leaders and marketing teams scratching their heads or excessively pivoting when stuck at the crossroads of "What’s New" and "What Works." So it’s no surprise that as businesses strive to keep pace with that shifting customer journey, their needs, market conditions and technology, the necessity for marketing to embody flexibility with a drive towards performance is not just an advantage, it’s a necessity. Enter the concept of agile marketing : a responsive, iterative, and customer-centric approach that has become vital for business and revenue growth. And at the heart of this lean, mean marketing strategy is—you guessed it—Fractional Leadership. Like Swiss Army knives, Fractional Chief Marketing Officers (CMOs) are proving to be the perfectly versati...