Fractionals United Blog

What is your full name? Marc Fuentes Please share a brief overview of your professional background and your current role as a fractional leader. I use my IP to help founders and CEOs of startups achieve product-market fit and execute pragmatic go-to-market plans. What do you consider your strengths? My IP. I leverage my experience working across different industries with my expertise to help organizations communicate their unique value to their niche audience. What inspired or led you to pursue a career as a fractional leader? To educate founders and new CEOs about what marketing is, why you need it, and how to unlock its potential in their business for success. How do you determine if a fractional engagement has been a success or not? Learning | PMF | Revenue Attainment | ROI Focus | Help Hire their First Marketer Fractional leadership often involves working with different industries and teams. How do you adapt to new environments, and what have you learned from these diverse experien

What is your full name? Mark Phinick Please share a brief overview of your professional background and your current role as a fractional leader. For Series A and B AI/SaaS startups struggling with enterprise sales, I coach Account Executives to empower their customer champions on how to effectively sell internally and manage the impact of change. The results are increased conversions, deal value, and recurring revenue, freeing sales leaders to focus on broader strategy and operations. What do you consider your strengths? Enabling founders and sellers on how to help clients improve their business. What inspired or led you to pursue a career as a fractional leader? Enterprise SaaS deals aren't progressing, denying clients increased efficiencies and vendors the revenue needed for growth. I've dedicated my "encore career" to helping SaaS startups empower their client sponsors to sell internally to win, freeing sales leaders to focus on strategy and operations. How do you

The numbers are in, and they're telling a story every employer needs to hear. Last quarter, the Employment Cost Index (ECI) rose by 1.2%, according to the Bureau of Labor Statistics, putting pressure on businesses across industries. From the corner office to customer service desks, companies are feeling the squeeze of rising labor costs. But here's the thing: this challenge is also an opportunity. Resourceful employers should recognize that surviving in such environments is about investing, not cutting. What does that mean? It means investing in strategies that will drive long-term growth and success, instead of just cutting costs for short-term gain. One strategy that is gaining traction quickly is fractional leadership. Imagine being able to tap into the expertise of a seasoned C-suite executive, but on a flexible, part-time basis that aligns with your budget and needs. That's the power of fractional leadership—a terrific solution for companies looking to adapt without sa

What is your full name? Jennifer Gendron Please provide a brief overview of your professional background and your current role as a fractional leader? With a background in clinical practice and over a decade of experience in the global commercial arena, I specialize in Fractional Chief Revenue Officer (CRO) roles, particularly with startups ranging from Seed to Series C. My focus is on B2B sales within health tech. I excel in crafting tailored commercial strategies for employers, health systems, providers, and health plans. I have served as a CRO/CCO four times and have been instrumental in developing commercial strategies from the beginning. My expertise spans sales, marketing, and client success, with a unique understanding of behavioral health stemming from my clinical background. Combined with my adeptness in technology landscapes, I offer a distinctive value proposition! What do you consider to be your strengths? My strengths lie in seamlessly merging clinical insight with commerc