FrUn Featured Member: Marc Fuentes, Fractional CMO

What is your full name?

Marc Fuentes

Please share a brief overview of your professional background and your current role as a fractional leader.

I use my IP to help founders and CEOs of startups achieve product-market fit and execute pragmatic go-to-market plans.

What do you consider your strengths?

My IP. I leverage my experience working across different industries with my expertise to help organizations communicate their unique value to their niche audience.

What inspired or led you to pursue a career as a fractional leader?

To educate founders and new CEOs about what marketing is, why you need it, and how to unlock its potential in their business for success.

How do you determine if a fractional engagement has been a success or not?

Learning | PMF | Revenue Attainment | ROI Focus | Help Hire their First Marketer

Fractional leadership often involves working with different industries and teams. How do you adapt to new environments, and what have you learned from these diverse experiences?

Setting the right goals and engagement process.

What advice would you give to professionals aspiring to become fractional leaders?

Get immersed in the unique area you can help and go all in. Be the de facto expert in that area for that type of customer in that type of business struggling with X.

Where can readers learn more about you?

https://www.linkedin.com/in/marcfuentes

Comments

Post a Comment

Popular posts from this blog

Fractional vs Consultant (Karina Mikhli)

Image
Now that "fractional" is more popular and in the news, it is important to understand what the difference between that and consulting is. I was recently part of an Operator's Guild panel on just this topic, and as part of our presentation deck, created the below table to highlight the differences between all the types of non-traditional leadership roles: To put it simply, there is no difference between a fractional CXO and their full-time counterpart except that the fractional will be part-time and therefore have other work, whether other fractional or consulting work. I personally do a combination of fractional COO work and workflow consulting. And fractional is always a leadership role, although not necessarily executive level, and needs to be synonymous with that.  Another way to look at the difference between fractionals and consultants is through two more lenses: what are they hired for and what their focus has to be. Consultants are hired for their skills; they may
Read more

A Cost Comparison: Fractional Leaders vs. Full-Time Execs (Natalie Stones)

Most organizations understand the value of having a leader in an executive role to guide their business, but it's not always financially feasible, there may not always be a full time need, or some struggle to find the right person. As a result, fractional leadership has become increasingly popular as an alternative means to leveraging executive level talent.  As a reminder from our last  post , the benefits of hiring a fractional are the flexibility it offers in terms of time commitment and the ability to access talented leaders at a fraction of the cost. Additionally, working with fractionals does not require businesses to make significant investments in infrastructure or resources—the professional provides all necessary tools and resources themselves. Since this is an emerging and growing concept, I was eager to explore the cost of a FTE (full-time employee) compensation plan, in comparisons to fractional monthly retainers. The data is eye opening to say the least!  Accor
Read more

Is Going Fractional Right for You? (Karina Mikhli)

If you've read any of my previous posts either here or on LinkedIn, you know that I believe fractional is a win-win: employers get leaders who can help them scale and optimize, despite not being able to afford that level of talent full-time and leaders can get more flexibility and control over their time and careers, as well as diversify and keep themselves challenged and growing But does that mean that every leader should quit their full-time job and go fractional? No. Like everything in life, there are downsides to going fractional, and I thought it only fair to spell out the three main challenges so that anyone considering going fractional understands both the pros and cons before making that decision. Leads As someone who was a fractional COO for years before "fractional" was a thing, and is newly back to this world, the biggest challenge of being fractional is finding the work. This is a challenge I face and that 98% of the fractionals I speak with—both inside and ou
Read more