Why Labels Matter and What Fractional Is and Is Not

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Words and what you call things matter.

Can you think of one successful movement that didn't have a clearly labeled word and concept at its core? I can't, and that's why it's so important to call a spade a spade.

Consulting isn't bad, it's just not fractional. 

Part-time employment isn't less, it's just not fractional.

I've shared this chart before, but will do so again in the hopes it helps. We also created a site to further help define the differences, and to help others share and spread awareness.



I believe in fractional, both for the leaders and for the companies who need the expertise but not full-time.

And one of the main reasons it's so hard to find fractional work today is because the concept isn't understood and therefore those that could use the help don't know it exists.

Fortunately I'm not the only one who believes in both the value of fractional and the distinction between it and the other types of part-time or flexible work, and I know together we'll eventually get the traction this movement deserves.

So I will keep correcting those who don't understand the power of labels and words...and look forward to the day this will no longer be necessary.

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